Today Visit Springfield, is launching what it is calling the Springfield Horseshoe Sandwich Trail! The new app program aims to heighten the awareness of the food scene in Springfield along with the long standing tradition of the “horseshoe sandwich” in town.

The Springfield Horseshoe Trail speaks to the idea of a “phygital” experience: the concept of using technology to bridge the digital world with the physical world with the purpose of providing an interactive experiences says Marketing Manager, Amy Beadle.

Visitors will be able to visit a mobile trail landing page where they can sign-up for the pass by providing their name, e-mail address and mobile phone number.

Once they are ready to redeem their pass, they simply check in through GPS and start earning points by visiting any one of 24 participating restaurants. Points can be collected or redeemed for logo trail prizes.

You can find out more at Visitspringfieldillinois.com